Accurate Reporting
with KPIs that Matter
to Your Business

Have a 360-degree view with your sales, customer and marketing data in one single place.

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TrustRadius

9.2/10 Scores

Star rating

9.2/10 Scores

Capterra

4.4/5 Stars

Star rating

4.4/5 Stars

G2

4.5/5 Stars

Star rating

4.5/5 Stars

Shopify App store

4.4/5 Stars

Star rating

4.4/5 Stars

Customer ratings are accurate as of August 2024.

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Get more
bang for your buck

Data is the secret to spending your money where it matters – especially during a downturn. But analyzing reams of data can be (understandably) daunting. That’s where Brightpearl Retail Analytics comes in.

It does all the hard work for you, translating all your sales, customer and marketing data into simple, intuitive insights.

One handy dashboard showcases all your key metrics, including sales, stock availability, ad spend, CAC, ROAS, customer LTV and more.

Compare your performance to your competition with our game-changing industry benchmark feature. Make faster, easier decisions that boost cash flow.

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How Brightpearl makes
reporting easy yet insightful

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Using spreadsheets to manually consolidate your data? There’s a (much) better way. With Brightpearl Retail Analytics, get a 360° view of your business in one place. It automatically pulls data from various sources, including sales channels, Google Analytics, Google Ads and Facebook Ads to give you key metrics like page views, cost per conversion, ad spend, sales revenue, gross margin, CAC, customer LTV, ROAS in real time.

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Customer acquisition costs keep going up, but customer demand keeps shifting. You need full visibility across your marketing campaign performance if you want to boost revenue and hit your target CAC. Make smarter budget allocation and optimization decisions based on marketing KPIs like page views, CTR, cost per conversion, gross margin and customer LTV. Deepdive into your paid search and social campaigns without needing to log into different platforms.

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Segment your customers based on the metrics that matter the most to your business, whether it’s revenue, profit or in-depth KPI like LTV:CAC ratio. Closely monitor the changing behavior and value of your segments to identify your best customers. Compare new and existing customer metrics to easily spot market shifts and new trends.

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Other features

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Wish you could see how your business performs compared to your rivals? Now you can. Brightpearl Benchmarking lets you see how you rank against similar businesses when it comes to revenue, selling price, sales, marketing, traffic and customer metrics. Compare your performance then refine your strategies to stand out from the crowd.

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By combining product sales data and page views in Brightpearl, you can optimize your product merchandizing. Ensure your revenue drivers are highlighted and products with high page views but low sales are deprioritized. You can also identify slow-moving items that can be discounted and low-availability but high-performance items that need to be replenished.

Operational efficiency Get up and running in hours Close

Quickly connect all your key tools and channels to get all your product, marketing and customer insights in one place. Our in-house experts will also make sure that your systems are connected and configured in an optimal way, so you can avoid inaccurate or missing data and get fast results.

Get on Brightpearl Retail Analytics
to boost sales and maximize ROI

Trusted by merchants in every industry

Quotation marks
"When information goes through several separate systems, vital data can be lost. Brightpearl links everything together, so we can have full visibility in real time and can therefore make better, more informed choices for the business"

Douglas Begg


Technical & Operations Director, Cleva Europe

Quotation marks
"A business and a person is only as good as the tools it uses. You can have the best employees in the world but if they’re spending their time plugging in data, it doesn’t make sense. You need a tool like Brightpearl to help you along the way."

Sean Bowman


VP of Finance, Dan-O’s Seasoning

Quotation marks
"The new beta reports in Brightpearl are a huge help to us. The investments that the Brightpearl team have made in increasing the speed of reporting means that we’re able to extract and analyze our data in record time."

Alida Sholl


Director of Technical Operations, Rep Fitness

Quotation marks
"It’s all live information, so I can look up reports and business performance data really easily. That gives any business owner the ability to plan and move forward and know how well they’re doing."

Julian Deverell


Director, The Regency Chess Company

Quotation marks
"Brightpearl empowers us to make better, data-driven decisions. We can see analytics at-a-glance, as well as in granular detail. I can login to my Brightpearl dashboard and instantly see real-time reports across our accounts and sales, so I know whether anything needs my attention."

Jason McCarthy

MD, Wolverson Fitness

Why Brightpearl

Award

Cutting-edge software

Leading tech backed up with a 97% implementation success rate

Sage

Part of Sage Group Plc

We're built on a solid foundation, which helps us invest in product R&D

Shopify Partner

Certified Shopify Partner

We’re proud to be a founding member of Shopify’s global ERP Program

Proven track record

Proven track record

We power millions of orders a month for some of the world’s biggest brands

Reviews

Excellent reviews

We’ve earned great reviews from customers, including 4.5 stars on Trustpilot

Expert support

Expert support

Our experts are always on hand for training and support

Got questions?

See for yourself how Brightpearl can help you keep growing, no matter what.

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See the benefits of Brightpearl's Retail Operating System in action