Blog

8 Best E-commerce Tools to Help Your Business Stay Ahead in 2025

Retailers are gearing up for a transformative 2025, with fast-evolving trends set to redefine how we buy, sell and connect with brands.

Over the next 12 months, sustainability will no longer be a buzzword – but a business imperative, as 84% of consumers now rank it as a top priority when choosing where to spend.

Shoppers’ demand for hyper-personalized experiences is also on the rise, driven in part by leaps in AI that enable brands to analyze customer behavior and create interactive, tailored content on an entirely new level.

Meanwhile, frictionless delivery is predicted to become the industry standard. With 83% of US shoppers prioritizing free shipping, retailers will need seamless logistics to meet customer expectations and drive loyalty.

Keeping up with these demands won’t be easy, but the right technology can help retailers stay ahead, deliver on customer expectations and remain competitive.

In this blog, we’re diving into the top software solutions that will keep your retail business in sync with the biggest trends in 2025 – and beyond.

1.    Klaviyo

📧 Powerful email marketing automation

✅ Integtrates with Brightpearl

In a year where personalization is a must, Klaviyo stands out from the crowd. The email marketing automation platform empowers brands to deliver tailored, data-driven email campaigns that drive loyalty and conversions.

As personalization becomes a key differentiator amongst retail brands, Klaviyo’s AI-powered insights allow retailers to anticipate customer needs and craft interactive content that truly connects. With a seamless integration to Brightpearl, Klaviyo can ensure you’re connecting with customers at the right time, with the right message.

2.    Avalara

💵 Hassle-free tax compliance

✅ Integtrates with Brightpearl

Avalara automates complex tax compliance, calculating and filing taxes across multiple regions. As cross-border e-commerce grows for many retailers in 2025, Avalara ensures you can remain compliant without getting caught out by unfamiliar regulations.

Integrated in minutes with Brightpearl, Avalara enables frictionless operations, freeing up resources to focus on expansion.

3.    Shiptheory

🚚 Automated shipping management

✅ Integtrates with Brightpearl

Shiptheory will help retailers meet the rising demand for frictionless delivery in 2025 by automating the entire shipping process, from order syncing to real-time tracking with major couriers.

As fast, reliable delivery becomes a must-have, Shiptheory’s intuitive platform allows retailers to handle high order volumes – without compromising on accuracy or speed.

By minimizing manual processes and errors, Shiptheory ensures a smooth, hassle-free experience so retailers can give customers the quick, reliable service they crave.

4.    Peoplevox

🏭 Intelligent warehouse management

✅ Integrates with Brightpearl

As customer expectations for fast, reliable service grow through 2025, Peoplevox will be a solid option for retailers that want to optimize their fulfillment processes, reducing errors and improving efficiency in order picking and packing.

Peoplevox’s real-time inventory visibility and seamless integration with operating systems like Brightpearl help retailers maintain a streamlined operation, avoid costly stockout and deliver a consistent customer experience.

5.    Inventory Planner

🔮 Market-leading demand forecasting

✅ Integtrates with Brightpearl

In an era where cash flow is key to survival and stockouts can send customers running into the arms of your competitors, Inventory Planner is an indispensable software solution.

With advanced demand forecasting, Inventory Planner helps retailers manage stock with accuracy, ensuring popular products are always available – and avoiding both costly excess stock and annoying stockouts.

By optimizing inventory and freeing up cash flow, Inventory Planner will help retailers stay ahead of shopping trends in 2025 and ultimately maintain a healthy bottom line – key advantages in this year’s competitive, customer-driven market.

6.    HubBox

📦 Local pick-up flexibility

HubBox is a key technology for retailers that want to meet the rising demand for both sustainability and frictionless delivery in 2025.

By integrating with e-commerce stores HubBox allows customers to pick up orders from convenient local collection points, reducing delivery emissions and supporting eco-conscious shopping habits.

This flexibility also provides a frictionless delivery experience, as customers gain more control over when and where they receive their orders – minimizing wait times and missed deliveries.

7.    SparkLayer

⚡️ Easy B2B expansion

✅ Integtrates with Brightpearl

For retailers that want to expand into wholesale and B2B during 2025, SparkLayer will be a key software to add to the mix.

By integrating B2B capabilities directly into existing e-commerce systems, SparkLayer makes it easy to offer bulk pricing, tailored catalogs and custom account experiences without needing a separate platform.

SparkLayer supports a seamless integration with Brightpearl, empowering retailers to capture new revenue streams and adapt quickly to the rising demand for wholesale options in a scalable, cost-effective way.

8.    Brightpearl

Brightpearl is a central tool for retailers looking to stay ahead in 2025, acting as a single source of truth that centralizes operations, data and insights across multiple channels and regions.

With its vast library of Plug & Play integrations, Brightpearl allows retailers to effortlessly curate their own collection of best-in-class software – such as Klaviyo, Shiptheory, Avalara and more – creating a customized tech stack that scales as their business does.

This flexibility means retailers can adapt quickly to new trends, streamline workflows and maintain real-time visibility, all while keeping operations uncomplicated.

In what is certain to be a challenging year, Brightpearl’s composable operating system makes it easier than ever for growing retailers to build a robust, future-ready system that drives efficiency, supports customer satisfaction and boosts growth.

Wondering if Brightpearl should sit at the heart of your tech stack for 2025? Book a free, personalized demo to find out.