Looking for a way to stand out from the crowd in 2025?
Customer experience is the key.
Today’s shoppers demand speed, communication and personalization at every step of their journey. They’re loyal to brands that deliver – and quick to move on from those that don’t, so it’s vital that you can deliver.
Automation makes it easier to deliver the seamless experiences customers crave, so they keep coming back.
With cutting-edge no-code automation tools like Brightpearl’s Automation Engine, you can handle repetitive tasks and streamline operations linked to customer experience.
Ahead of our upcoming coffee break automation demo, let’s explore how automation can solve some of the common customer service challenges.
Order tracking
Not knowing where their order is one of the most common sources of frustration for customers. Today’s shoppers expect live updates and immediate answers – especially during peak season or when things don’t go as planned.
With automation, you can offer exactly that. Brightpearl’s Automation Engine integrates with your systems to send real-time updates at every stage of the order journey. Customers stay informed and reassured, even if there’s a delay.
Automation can also reduce the number of ‘Where’s my order?’ inquiries your team needs to handle, saving time and resources while boosting trust.
Dispatch and delivery
In the era of Amazon Prime, fast shipping has gone from a nice-to-have to an absolute essential. However, managing picking, packing and shipping across multiple channels can be a major challenge.
Brightpearl’s Automation Engine can help you speed things up. By automating order workflows – like prioritizing express shipping or routing orders to the closest warehouse – you can ensure your products are processed and dispatched as quickly as possible.
This streamlined approach reduces manual errors and helps you confidently promise same-day or next-day delivery – keeping customers happy and increasing the chance of them returning time and again.
Personalized experiences
Modern customers want to feel understood and recognized by the brands they choose to spend their hard-earned cash with that. They want personalized recommendations, offers and shopping experiences tailored to their preferences.
Achieving this manually at scale is next to impossible but automation, powered by tools like Brightpearl’s Automation Engine, can make personalization effortless.
By analyzing customer behavior and purchase history, you can automatically send targeted promotions or recommend products that align with each shopper’s interests. For example, if a customer frequently buys outdoor gear, they could receive personalized suggestions for seasonal accessories.
This level of personalization not only increases conversions but also strengthens customer loyalty.
Customer support
When customers need help, they expect quick, accurate answers. Handling support requests manually can overwhelm your team, especially during busy periods.
Brightpearl’s Automation Engine can take the load off your team and boost your customer support strategy. Integrate it with your other tools, including chatbots, to automatically handle common queries, like order tracking or return processes.
You can also use automation to triage support tickets, prioritizing urgent issues and ensuring your team focuses on the most critical cases first.
This approach means customers get faster resolutions and your team stays productive without feeling stretched.
Ready to see automation in action?
☕️ Join us for our coffee break demo on February 13th. In just 15-minutes, we’ll show you how Brightpearl’s Automation Engine can transform how you deliver customer experience in 2025 – and beyond.
