This month we’re highlighting a range of customers who are benefiting from the epic combination of Brightpearl and Shopify.
Today, we’re spotlighting Boston-based card company Lovepop, a major disruptor in the $7 billion greeting card industry.
Available online, at twenty retail locations across the U.S., and via thousands of third party retailers, Lovepop’s highly successful business sees more than 100,000 unique and customizable products being sold each month. The business is able to manage this demand via its triple-threat tech stack, that includes Brightpearl’s user friendly Retail Operating System (ROS), its Shopify Plus webstore and shipping software Shipstation, that when combined, offers a winning formula of flexibility and extensibility to support the rapidly expanding firm.
Going Global
Founded by best friends John Wise & Wombi Rose, Lovepop’s unique and beautiful pop up cards were designed as an extremely popular alternative to their more traditional counterparts, adding a new dimension to holiday giving and setting the business on its mission to create ‘one billion magical moments’.
But with the skyrocketing demand came operational headaches. The firm’s existing operations solution was proving inaccurate in its syncing of inventory and incapable of handling the large increases in order volume that the team was dealing with as a result of the brand’s growing popularity. Lovepop needed a system that was capable of reducing any inventory errors and agile enough to handle the sudden changes in demand that are characteristic of the modern ecommerce space.
“Rather than upgrading on our current software, we opted for Brightpearl as it offered what we needed to scale our business and efficiently deal with a larger order volume”, says Dan Nephew, Direct of Systems & Operations for Lovepop. “We wanted an accessible view of our whole business and a straightforward implementation process, Brightpearl delivered on both counts.”
A Support Structure for Success
Brightpearl’s dedicated customer success team has played a key part in Lovepop continuing with the high level of service it had become known for.
“From a support perspective, Brightpearl has been great, the team’s willingness to help us problem solve and find creative ways of dealing with surges in demand has enabled us to maintain a high level of service. The order management feature of the platform is so important for our customer service team, who can now manage orders in real time.” adds Dan.
Speaking to the benefits of Brightpearl, Dan Nephew says “The level of integration and extensibility we have with Brightpearl would not have been possible with our previous provider. Being able to easily bolt on services has given us a competitive advantage and enabled us to offer extra value to our customers, especially in such a difficult time.”
Brightpearl is a marvel. We now have visibility across all of our warehouses on a transaction level basis, and easy integrations have given us a significant competitive advantage. – Dan Nephew, Director of Systems & Operations, Lovepop
Building Trust with Advanced CX
Not only has the power of Brightpearl given Lovepop a real time view of its stock levels, incoming shipments, and outgoing orders but the integration with Shopify Plus also enables it to be far more accurate and transparent with customers as it can update product counts in real time on its ecommerce store.
“When an order is placed or a new shipment comes in, our inventory count is automatically updated in a matter of seconds, making it a lot easier to manage the fulfilment process and ultimately build trust with our customers via a consistent service,” says Dan.
“Brightpearl will be important to us as we continue to lean on those areas to improve our customer experience and drive growth,” adds Dan.
“Because our business is seasonal, we rely on Brightpearl to help manage peak order volumes as well as year-round implications for managing growth in overall order volume. Having a system that can scale in both elements is critical to our success and is giving us the confidence to continue innovating in the online space and delight our customers.”
Brightpearl’s flexibility and ease of use is proving a core component of Lovepop’s plans to not just disrupt, but dominate the greetings card industry in the months and years ahead.
Are you an existing Shopify customer?
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