Bedding Brand Buffy Slays Order Processing to Save $191K a Year

“Brightpearl is our centralized source of truth, and that makes all the difference when you’re running an enterprise brand.” – Leo Wang, CEO, Buffy

For generations, cotton has been the gold standard material when it comes to luxury bedding – fancy hotels don’t boast about the thread count of their sheets for nothing.

However, cotton is notoriously bad for the environment, requiring significant use of fertilizers and pesticides to grow, and huge amounts of water to process.

Eco-friendly e-commerce bedding brand Buffy set out to do things differently.

The Shopify Plus-powered business, founded in New York in 2017, exclusively uses botanic dyes, biodegradable fabrics and recyclable materials that are home-safe and earth-friendly.

The super-soft range of bedding, which includes comforters, sheets and pillows, grew rapidly – doubling its revenue to £30M in just its second year.

It has since established itself as an award-winning, multimillion dollar retailer, with more than 1,000,000 customers and retail placements at Amazon, Nordstrom, Target and Zola.

However, it hasn’t all been smooth snoozing.

Bedding brand bedlam

When the company expanded its product range without a retail operating system in place, it sleepwalked into operational chaos.

“When our product range was tiny, we were able to cope with sending orders to 3PL providers using a Google Sheet,” says Buffy’s CEO, Leo Wang.

“As an e-commerce business, our growth always had to come from assortment expansion – and when that inevitably happened, it caused bedlam with logistics.

“I decided if we were going to overhaul operations once, we should overhaul them for good.

“That’s why we picked Brightpearl – because it’s an extensible, flexible solution that gives us clarity and alignment now and as we grow.”

Brightpearl, a leading retail operating system, is equipped with features specifically designed for retail enterprises like Buffy – as well as Snow, Wild and Passenger.

These features include a powerful no-code Automation Engine, market-leading inventory planning and advanced reporting.

Crucially for Buffy, Brightpearl also offers a huge range of Plug & Play integrations, providing seamless, ready-made connections to leading apps and tools, including Buffy’s Shopify webstore.

A dream solution

With an expert-led implementation strategy that offers extensive training and support, Buffy was able to get up and running swiftly, and the impact was immediate.

Leo says: “Brightpearl and Shopify work perfectly together. They are like the spine of our business on which all our operations depend.

“Brightpearl plays a powerful role as the connector in our business. It’s our centralized source of truth, and that makes all the difference when you’re running an enterprise brand.

“With other solutions, you need to plug gaps in functionality – but Brightpearl is the tool that everyone in our business uses for everything.

“One of the biggest transformations we’ve seen as a result of using Brightpearl has been with order processing. We’ve got around 200 SKUs now and Brightpearl makes light work of processing all wholesale and DTC orders from multiple channels.

“It’s the best tool around when it comes to what I call ‘extraordinary’ order fulfilment – and by that I mean helping us process back orders or any orders where a problem needs solving.”

As well as enabling ‘hands-off’ automatic processing of orders – even for complex retailers – Brightpearl offers complete visibility and control from a centralized dashboard that everyone in the company can access.

“I often describe Brightpearl as the ‘kitchen’ in our business. It’s the most frequented place – and it’s where all the essential activities happen.” – Leo Wang, CEO, Buffy

Quilts in

By centralizing operations and using Brightpearl to process all orders, Buffy has been able to save three full-time hires. Based on the average US salary of $63,795, that’s an annual saving of more than £191,000.

Leo says: “I often describe Brightpearl as the ‘kitchen’ in our business. It’s the most frequented place – and it’s where all the essential activities happen.

“It’s the meeting place in the business where we all come together to achieve our shared goals.

“As our business adapts to an increasing demand for ultra-personalized shopping experiences, Brightpearl will be more important than ever.”

Find out how Brightpearl can help your business grow fearlessly with a free demo.